19 proven ways to attract and sign more prospects. Includes: real-life law firm examples, illustrative screen shots, pattern language, links to more information, and step-by-step implementation instructions.
Browsing: Marketing How-To
The single most important online marketing technique for lawyers and how to best implement it.
Step-by-step instructions with screenshots for Avvo, SuperLawyers, Facebook, LinkedIn, and Yelp.
How to take advantage of new Facebook’s options: content promotion, sponsored posts, newsfeed ads, retargeting, building your email list, and more.
Step-by-step instructions and practical tips for using the latest marketing approaches available on what many lawyers consider the most productive social network.
Many lawyers are finding LinkedIn a solid source of new clients. But merely posting your profile and sitting back won’t be sufficient. Here is what you need to do and how to do it.
Covers everything from setting up a fan page, through designing your cover and the look and feel of your page, to adding fans and creating dynamic content.
A scheduling platform like this one works like a response form, but with added benefits.
With Google devoting so much page-one real estate to local vendors, you absolutely must claim and optimize your profile. The job is simple and fast using the clear instructions in this popular ebook.
Most firms serving consumers can materially raise their prospect-conversion rates by adopting several straightforward steps. Here is the list.
How some lawyers and many businesses are: soliciting online reviews, following up to make the reviews get written and posted, and pulling in new clients from their efforts. With examples.
Here are proven techniques for turning more of your online marketing audience into clients – adding more people to your list, creating a positive and human image online, writing persuasive copy, and testing new approaches.