James Toolbox | What's Working in Attorney Marketing

Case Studies

May 3, 2021 0

Virtual Networking Delivers for this NYC Employment Lawyer

Interactive virtual “town halls,” podcasting, LinkedIn, and Facebook are his main sources of new business.

January 9, 2021 0

Virtual Criminal Practice Is Pandemic Proof

This innovative criminal firm has found success in DIY packages, Facebook groups, a newsletter, social networking, and most important, SEO.…

January 7, 2021 0

Elder Law Attorney Succeeds with Rural Practice

Steady growth has come from involvement in community life, beginning with court appointments and volunteering and continuing with Facebook posts,…

June 10, 2020
Finding and Working with ‘Power Partners’ to Drive Referrals
February 9, 2020
Building a National IP Practice Serving Entrepreneurs and Inventors
February 9, 2020
Business Solo Goes from Zero Clients to Full, Referral-Based Calendar in 5 Years
January 23, 2020
DIY Injury Marketer Uses a Variety of “Lines and Hooks”
January 16, 2020
Rapid Growth for a Cleveland Social Security Disability Practice
January 9, 2020
Finding and Sticking to the Right-Sized Niche in Business Law
August 5, 2019
Targeting a Low-Competition Niche in International Law
July 8, 2019
Building a Reputation and Caseload in Injury and Employment Law
January 10, 2019
This Chicago Employment Lawyer Relies on Networking, Blogging, and Public Speaking
May 1, 2018
Success Stories are the Marketing Tactic Working Best for this DUI Lawyer
May 1, 2018
Videos, Books, and Reviews Are the Go-To Marketing Techniques for this Florida Injury Lawyer

Marketing How-To

Best Marketing Tips For Small Law Firms | James Toolbox

July 17, 2017 0

Our Best Marketing Tips for Small Law Firms

19 proven ways to attract and sign more prospects. Includes: real-life law firm examples, illustrative screen shots, pattern language, links to more information, and step-by-step implementation instructions.

November 27, 2014 0

12 Frequently Asked Questions About Lawyer Online Marketing

The single most important online marketing technique for lawyers and how to best implement it.

November 6, 2014
Ebook: Managing Your Most Important Legal Profiles
October 10, 2014
Ebook: Changes in Facebook Fan Pages Helpful to Lawyers
October 10, 2014
Ebook: 6 New LinkedIn Strategies for Lawyers
May 23, 2014
10 Ways To Repurpose Content
May 22, 2014
LinkedIn For Lawyers
April 16, 2014
Ebook: Facebook Fan Pages For Lawyers
April 15, 2014
Quick Tip: Online Appointment Booking
April 14, 2014
How To Claim Your Google Places Listing

Free: Referral Tools

Referred leads are low-cost and high-quality, so why do attorneys spend the bulk of their marketing efforts chasing high-cost and low-quality organic and pay-per-click leads? Because (a) attorneys are uncomfortable asking for referrals, and (b) they lack time for the effort they think is required.

Here is a free 145-page book with tools and techniques that address both of these perceived hurdles.

A PDF version of the book can be immediately obtained at no charge by clicking here.

Practitioners who have heard about some of the book’s techniques and templates have been especially intrigued by its tailored approach to obtaining more referrals from allied professionals like:

– Chiropractors for injury referrals
– CPAs for estate referrals
– Credit counselors for bankruptcy referrals
– Drug rehab counselors for criminal referrals
– Marriage counselors for family referrals
– Mental health professionals for Social Security disability referrals

The book also contains:

1. Case studies — 11 lengthy interviews with small law firm owners in a variety of legal specialties which focus on how they are generating clients, with an emphasis on referrals.

2. Letter templates — Prospect-nurturing series, booklet cover letters, outreach to allied professionals, outreach to related attorneys.

3. Innovative techniques — Shared booklets, webinar funnel, end-of-matter letter, client satisfaction survey, review request card, action lists, marketing memos, and more.
GET YOUR FREE EBOOK
Lawyer Marketing Ideas: Obtaining Referrals from Local Professionals

This step-by-step guide details a proven approach for establishing referral relationships with local professionals — both attorney and non-attorneys.

The approach originated during a year of experimentation working to help nearly a hundred small-firm lawyers establish productive referral relationships.
READ THESE LAWYER MARKETING IDEAS