Author Brenda Barron

Brenda Barron

Case Studies

November 18, 2014 0

SEO And A Marketing Officer Propel This Solo

What is working for this divorce lawyer: Adwords, Avvo, a new SEO provider, and videos, yes. Social media, no.

Marketing How-To

November 6, 2014 0

Ebook: Managing Your Most Important Legal Profiles

Step-by-step instructions with screenshots for Avvo, SuperLawyers, Facebook, LinkedIn, and Yelp.

Case Studies

November 4, 2014 0

Referral-Based Federal Practice

Focusing on a niche, working with journalists, having a solid web presence, and mailing referral sources are bringing in business for this trademark lawyer.

Case Studies

October 23, 2014 0

How a Criminal Lawyer Uses Social Connections to Stay Top of Mind and Gain Clients

5,500 Facebook likes, 27,700 Twitter followers, over 500 LinkedIn connections, and 4,900 Google+ followers keep this Miami attorney front and center.

Case Studies

August 5, 2014 0

TV Appearances & A Robust Online Presence Generate Leads

A smart and active marketer successfully leverages several channels.

Case Studies

July 1, 2014 0

Injury Lawyer Succeeds With In-House Marketing, Landing Pages, & Rapid Response

Here is valuable advice from an internet veteran who has learned many marketing lessons over the years.

Case Studies

June 24, 2014 0

How One Bankruptcy Lawyer Uses Long-Tail Keywords to Increase Search Engine Rank

This wise marketer provides several pearls about reviews, websites, optimization, Adwords, and overall strategy.

Case Studies

May 20, 2014 0

Social And Helpful Immigration Lawyer

111,000 Facebook likes, 121 Google reviews, 100 YouTube videos, 50 Avvo reviews, free apps and more generate 15-20 leads daily.

Free: Referral Tools

Referred leads are low-cost and high-quality, so why do attorneys spend the bulk of their marketing efforts chasing high-cost and low-quality organic and pay-per-click leads? Because (a) attorneys are uncomfortable asking for referrals, and (b) they lack time for the effort they think is required.

Here is a free 145-page book with tools and techniques that address both of these perceived hurdles.

A PDF version of the book can be immediately obtained at no charge by clicking here.

Practitioners who have heard about some of the book’s techniques and templates have been especially intrigued by its tailored approach to obtaining more referrals from allied professionals like:

– Chiropractors for injury referrals
– CPAs for estate referrals
– Credit counselors for bankruptcy referrals
– Drug rehab counselors for criminal referrals
– Marriage counselors for family referrals
– Mental health professionals for Social Security disability referrals

The book also contains:

1. Case studies — 11 lengthy interviews with small law firm owners in a variety of legal specialties which focus on how they are generating clients, with an emphasis on referrals.

2. Letter templates — Prospect-nurturing series, booklet cover letters, outreach to allied professionals, outreach to related attorneys.

3. Innovative techniques — Shared booklets, webinar funnel, end-of-matter letter, client satisfaction survey, review request card, action lists, marketing memos, and more.
GET YOUR FREE EBOOK
Lawyer Marketing Ideas: Obtaining Referrals from Local Professionals

This step-by-step guide details a proven approach for establishing referral relationships with local professionals — both attorney and non-attorneys.

The approach originated during a year of experimentation working to help nearly a hundred small-firm lawyers establish productive referral relationships.
READ THESE LAWYER MARKETING IDEAS