Case Studies

Content

2 Successful Bloggers. 1 IP, 1 Real Estate
A Top Criminal Content Marketer
Blogging from the Top Patent District
Young Firm Blogs Its Way to 10 New Clients in 90 Days
Generating Business Clients on Quora
2 Firms Using Podcasting
A Steady Flow Of Clients Using Techniques From Other Industries
Book-Writing As A Business-Getter
Divorce Guide Pulls In Clients
Interviewing Prospective Clients On Podcasts
Great Lessons From A Referral-Based Injury Practice
Using Workshops To Market Estate Planning And Small Business Services
Attorneys Gain New Business by Educating Clients
The “Velvet Hammer” Pulls in 7-Figure Cases Using 3 Techniques
Building a Multi-Specialty Practice with Seminars
Niche Blogging by a Contract Attorney
Internet Pioneer Has Global Reach
Using Op/Eds And Success Stories to Bring In New Clients
How One Lawyer Brands Herself Through Content Marketing
Food-Contamination Litigator Dominates His Niche with Content and Speaking
Business Transaction Firm with Recurring Revenue
Blogging to Lawyers and Charging for Consultations
Publishing and Speaking Keep This Green-Buildings Practice Thriving
Online Brand Protection Lawyer Thrives with Blogging, TV, and Referrals
Foreclosure Solo Succeeds with Phone Videos, Ghostwriters, and Networking Group
Blogging, Tweeting, and Podcasting Launch This Nashville Sports Law Practice
ADA Specialist Builds National Consulting Practice with Blogging
This Chicago Employment Lawyer Relies on Networking, Blogging, and Public Speaking

General

2 Traditional Networkers. 1 Business, 1 Estates
Disability Attorney Uses a Personal Touch
Divorce Attorney Sharpens His Focus
How a Virtual Legal Coach Markets Her Practice
New Specialty, New Firm
New Practice, New City, No Budget
A Commercial Real Estate Lawyer’s Avvo & Pay-Per-Click Campaigns
Leveraging Yelp For Business
Injury Lawyer Succeeds With In-House Marketing, Landing Pages, & Rapid Response
Computer Entrepreneur Turned Family Lawyer Uses Business Lessons Previously Learned
LegalMatch.com Delivers a 4-to-1 Return for this Criminal and Injury Solo
Divorce Attorney Relies On Publicity, Social Media, And Referrals
Combining Seminars & Newsletters Built this 100% Referral Practice
High ROI For NYC Divorce Attorney From 2 Marketing Investments
Novel Marketing Tactics Boost a New Law Firm to Leadership
Obtaining “Know, Like, and Trust” Without Spending Much
Referral-Based Federal Practice
Virtual 5-Attorney Firm Relies on New and Old Marketing Techniques
Using Online Testimonials to Attract More Clients
Mentoring Entrepreneurs Brings Quick Success
Call-In Radio and Online Ads Geo-Targeted at Hospitals
Involvement, Flexibility Deliver for this Rural Lawyer
Revamped Website and Drip Series Boost Bankruptcy Practice
Listserv Advice and Meetups, Avvo Tricks, and Blogging Work for this DC Criminal Lawyer
Connecting with Business Groups Clicked for this Central Florida General Practice
Using Public Interest Work to Promote Social Security and Veterans Disability Practice
Videos, Books, and Reviews Are the Go-To Marketing Techniques for this Florida Injury Lawyer
Success Stories are the Marketing Tactic Working Best for this DUI Lawyer
Building a Reputation and Caseload in Injury and Employment Law
Targeting a Low-Competition Niche in International Law
Finding and Sticking to the Right-Sized Niche in Business Law
Rapid Growth for a Cleveland Social Security Disability Practice
DIY Injury Marketer Uses a Variety of “Lines and Hooks”
Business Solo Goes from Zero Clients to Full, Referral-Based Calendar in 5 Years
Building a National IP Practice Serving Entrepreneurs and Inventors
Finding and Working with ‘Power Partners’ to Drive Referrals
Virtual Criminal Practice Is Pandemic Proof
Elder Law Attorney Succeeds with Rural Practice
Virtual Networking Delivers for this NYC Employment Lawyer

Optimization

Criminal Attorney Brings Online Marketing In-House
Succeeding with Online Directories
The Power of Niches and Targeted Marketing
How This “Momattorney” & Virtual Lawyer Markets Her Practice
How One Bankruptcy Lawyer Uses Long-Tail Keywords to Increase Search Engine Rank
Four-Pronged Marketing Approach Keeps 5 Disability Attorneys Busy
Ebook: Managing Your Most Important Legal Profiles
SEO And A Marketing Officer Propel This Solo

Social

2 Expert Users of LinkedIn
Adoption Firm’s Multi-Pronged Social Approach
How Pinterest is Working for this Top Trial Lawyer
Social and Helpful Immigration Lawyer
Two Tweeting Lawyers. One Patent, One Injury.
Family Law Firm’s Traditional And Social Marketing
Criminal Lawyer Uses Social Connections
Injury Niche Building
Divorce and DUI Clients from Facebook
Lawyers Using Google+

Videos, TV

Long-Time TV Advertiser in Mid-Sized Market
TV Appearances & A Robust Online Presence Generate Leads
High-Volume YouTube User
Mentoring Entrepreneurs Brings Quick Success