Using Op/Eds And Success Stories to Bring In New Clients
A business and litigation attorney lost 75% of his business in the downturn. Here is how he redirected and rebounded.
Author Jennifer Blanchard
Divorce And DUI Clients From Facebook
Regularly generating and posting content, interacting with followers and fans, and then running some ads and sponsored posts has worked well for this firm.
Injury Niche Building
A multi-pronged approach materially raised the quality of personal injury leads coming into the firm, without reducing the quantity.
Using Workshops To Market Estate Planning And Small Business Services
Workshops for insurance agents, small business owners, and the public are the backbone of this successful firm’s client-generation efforts. Enhancements, failures, tips, and more.
Profile: Marketing Director Cathy Jamison
Direct mail (great return!), nurturing referrals with a continuity series for VIPs, unifying the marketing message, and widening the firm’s presence.
Profile: Director of Marketing Jeremy Ash
Building a digital and traditional injury marketing strategy from scratch, dumping thin content, ensuring consistent citations, leveraging social media, developing blogs, and adding live chat.
Profile: Marketing Manager Maria Coppola
Working well for her multi-office immigration firm: loyalty programs for referrers, surveys of prospects who go elsewhere, and multiple blogs.
Obtaining “Know, Like, and Trust” Without Spending Much
This solo estate planner wanted to shorten the time between marketing effort and client signup, and to keep his marketing spend low. Here is what he did.
Combining Seminars & Newsletters Built this 100% Referral Practice
Tips for generating a steady flow of referrals from CPAs.
How This “Momattorney” & Virtual Lawyer Markets Her Practice
A simple technique that tripled this estate/business planner’s appointments, several other great marketing ideas, and a novel approach to legal practice.
How A Virtual Legal Coach Markets Her Practice
The creation of a different type of nationwide online practice.
Obtaining Favorable Online Reviews
How some lawyers and many businesses are: soliciting online reviews, following up to make the reviews get written and posted, and pulling in new clients from their efforts. With examples.
New Practice, New City, No Budget
This bankruptcy attorney went solo in a new city and had no money for marketing. Now he has a steady flow of referrals. Here is how he did it.
How a Young Family & Consumer Firm Blogged Its Way to 10 New Clients in 90 Days
These two family and consumer attorneys started their firm in a city where they had no connections. Blogging got new clients flowing.