Anne Michelsen, Author at James Toolbox

Author Anne Michelsen

January 13, 2015 0

Using Online Testimonials to Attract More Clients

If you follow this criminal defense attorney’s approach, you should be able to obtain a steady flow of positive online reviews.

Free: Referral Tools

Referred leads are low-cost and high-quality, so why do attorneys spend the bulk of their marketing efforts chasing high-cost and low-quality organic and pay-per-click leads? Because (a) attorneys are uncomfortable asking for referrals, and (b) they lack time for the effort they think is required.

Here is a free 145-page book with tools and techniques that address both of these perceived hurdles.

A PDF version of the book can be immediately obtained at no charge by clicking here.

Practitioners who have heard about some of the book’s techniques and templates have been especially intrigued by its tailored approach to obtaining more referrals from allied professionals like:

– Chiropractors for injury referrals
– CPAs for estate referrals
– Credit counselors for bankruptcy referrals
– Drug rehab counselors for criminal referrals
– Marriage counselors for family referrals
– Mental health professionals for Social Security disability referrals

The book also contains:

1. Case studies — 11 lengthy interviews with small law firm owners in a variety of legal specialties which focus on how they are generating clients, with an emphasis on referrals.

2. Letter templates — Prospect-nurturing series, booklet cover letters, outreach to allied professionals, outreach to related attorneys.

3. Innovative techniques — Shared booklets, webinar funnel, end-of-matter letter, client satisfaction survey, review request card, action lists, marketing memos, and more.

GET YOUR FREE EBOOK

Author Anne Michelsen

Using Online Testimonials to Attract More Clients