Direct mail (great return!), nurturing referrals with a continuity series for VIPs, unifying the marketing message, and widening the firm’s presence.

Building a digital and traditional injury marketing strategy from scratch, dumping thin content, ensuring consistent citations, leveraging social media, developing blogs, and adding live chat.

Working well for her multi-office immigration firm: loyalty programs for referrers, surveys of prospects who go elsewhere, and multiple blogs.