Author Mark Thompson

Mark Thompson

December 2, 2014 0

Internet Pioneer Has Global Reach from a Base in the Heartland

1,900 Twitter followers, weekly bulletin with 40,000 subscribers, and the #1 immigration website grew this firm to 9 attorneys in 3 offices.

Case Studies

November 11, 2014 0

The “Velvet Hammer” Pulls in 7-Figure Cases Using 3 Techniques

“Word of mouth is great, but there are over 45,000 attorneys in our state. How do you stand out in that crowd? I came to realize that marketing is absolutely essential.”

Case Studies

September 2, 2014 0

Novel Marketing Tactics Boost a New Law Firm to Leadership

In less than two years these lawyers built the largest criminal defense practice in the county.

Case Studies

July 18, 2014 0

Computer Entrepreneur Turned Family Lawyer Uses Business Lessons Previously Learned

With effective marketing and a good business plan, going solo straight out of law school can be profitable.

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Free: Referral Tools

Referred leads are low-cost and high-quality, so why do attorneys spend the bulk of their marketing efforts chasing high-cost and low-quality organic and pay-per-click leads? Because (a) attorneys are uncomfortable asking for referrals, and (b) they lack time for the effort they think is required.

Here is a free 145-page book with tools and techniques that address both of these perceived hurdles.

A PDF version of the book can be immediately obtained at no charge by clicking here.

Practitioners who have heard about some of the book’s techniques and templates have been especially intrigued by its tailored approach to obtaining more referrals from allied professionals like:

– Chiropractors for injury referrals
– CPAs for estate referrals
– Credit counselors for bankruptcy referrals
– Drug rehab counselors for criminal referrals
– Marriage counselors for family referrals
– Mental health professionals for Social Security disability referrals

The book also contains:

1. Case studies — 11 lengthy interviews with small law firm owners in a variety of legal specialties which focus on how they are generating clients, with an emphasis on referrals.

2. Letter templates — Prospect-nurturing series, booklet cover letters, outreach to allied professionals, outreach to related attorneys.

3. Innovative techniques — Shared booklets, webinar funnel, end-of-matter letter, client satisfaction survey, review request card, action lists, marketing memos, and more.
GET YOUR FREE EBOOK
Lawyer Marketing Ideas: Obtaining Referrals from Local Professionals

This step-by-step guide details a proven approach for establishing referral relationships with local professionals — both attorney and non-attorneys.

The approach originated during a year of experimentation working to help nearly a hundred small-firm lawyers establish productive referral relationships.
READ THESE LAWYER MARKETING IDEAS