13 lawyers weigh in on how they engage their audiences on Google+, what they get out of it, the biggest drawbacks, their use of Circles and Hangouts, and how they measure success.
Browsing: Case Studies
A lawyer with a virtual office finds success in turning her researched answers to client questions into blog posts, and then sharing those posts.
If you follow this criminal defense attorney’s approach, you should be able to obtain a steady flow of positive online reviews.
A growing roster of routine services is offered for fixed fees and delivered entirely over the internet.
A business and litigation attorney lost 75% of his business in the downturn. Here is how he redirected and rebounded.
Regularly generating and posting content, interacting with followers and fans, and then running some ads and sponsored posts has worked well for this firm.
1,900 Twitter followers, weekly bulletin with 40,000 subscribers, and the #1 immigration website grew this firm to 9 attorneys in 3 offices.
Drawing business nationally and internationally with a blog that mostly copies from, links to, and comments on snippets from other sources.
Free seminars provide the backbone of this firm’s multi-pronged marketing effort.
What is working for this divorce lawyer: Adwords, Avvo, a new SEO provider, and videos, yes. Social media, no.
“Word of mouth is great, but there are over 45,000 attorneys in our state. How do you stand out in that crowd? I came to realize that marketing is absolutely essential.”
Focusing on a niche, working with journalists, having a solid web presence, and mailing referral sources are bringing in business for this trademark lawyer.
A multi-pronged approach materially raised the quality of personal injury leads coming into the firm, without reducing the quantity.
5,500 Facebook likes, 27,700 Twitter followers, over 500 LinkedIn connections, and 4,900 Google+ followers keep this Miami attorney front and center.