Author Jennifer Blanchard

April 5, 2014 0

How to Optimize Your LinkedIn Profile

Improve the networking benefits that LinkedIn can bring by taking some of the steps used by this master LinkedIn legal networker.

Case Studies

April 4, 2014 0

A Top Criminal Content Marketer

How the criminal law firm of Grabel & Associates became number one in its category on Google, with web visit statistics and marketing budget numbers.

Case Studies

February 18, 2014 0

Criminal Attorney Brings Marketing In-House

This firm greatly reduced its spending and increased the quality and volume of its leads by taking one big step. What was done and how.

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Free: Referral Tools

Referred leads are low-cost and high-quality, so why do attorneys spend the bulk of their marketing efforts chasing high-cost and low-quality organic and pay-per-click leads? Because (a) attorneys are uncomfortable asking for referrals, and (b) they lack time for the effort they think is required.

Here is a free 145-page book with tools and techniques that address both of these perceived hurdles.

A PDF version of the book can be immediately obtained at no charge by clicking here.

Practitioners who have heard about some of the book’s techniques and templates have been especially intrigued by its tailored approach to obtaining more referrals from allied professionals like:

– Chiropractors for injury referrals
– CPAs for estate referrals
– Credit counselors for bankruptcy referrals
– Drug rehab counselors for criminal referrals
– Marriage counselors for family referrals
– Mental health professionals for Social Security disability referrals

The book also contains:

1. Case studies — 11 lengthy interviews with small law firm owners in a variety of legal specialties which focus on how they are generating clients, with an emphasis on referrals.

2. Letter templates — Prospect-nurturing series, booklet cover letters, outreach to allied professionals, outreach to related attorneys.

3. Innovative techniques — Shared booklets, webinar funnel, end-of-matter letter, client satisfaction survey, review request card, action lists, marketing memos, and more.
GET YOUR FREE EBOOK
Lawyer Marketing Ideas: Obtaining Referrals from Local Professionals

This step-by-step guide details a proven approach for establishing referral relationships with local professionals — both attorney and non-attorneys.

The approach originated during a year of experimentation working to help nearly a hundred small-firm lawyers establish productive referral relationships.
READ THESE LAWYER MARKETING IDEAS