A business and litigation attorney lost 75% of his business in the downturn. Here is how he redirected and rebounded.
Author Jennifer Blanchard
Regularly generating and posting content, interacting with followers and fans, and then running some ads and sponsored posts has worked well for this firm.
A multi-pronged approach materially raised the quality of personal injury leads coming into the firm, without reducing the quantity.
Workshops for insurance agents, small business owners, and the public are the backbone of this successful firm’s client-generation efforts. Enhancements, failures, tips, and more.
Direct mail (great return!), nurturing referrals with a continuity series for VIPs, unifying the marketing message, and widening the firm’s presence.
Building a digital and traditional injury marketing strategy from scratch, dumping thin content, ensuring consistent citations, leveraging social media, developing blogs, and adding live chat.
Working well for her multi-office immigration firm: loyalty programs for referrers, surveys of prospects who go elsewhere, and multiple blogs.
This solo estate planner wanted to shorten the time between marketing effort and client signup, and to keep his marketing spend low. Here is what he did.
Tips for generating a steady flow of referrals from CPAs.
A simple technique that tripled this estate/business planner’s appointments, several other great marketing ideas, and a novel approach to legal practice.
The creation of a different type of nationwide online practice.
How some lawyers and many businesses are: soliciting online reviews, following up to make the reviews get written and posted, and pulling in new clients from their efforts. With examples.
This bankruptcy attorney went solo in a new city and had no money for marketing. Now he has a steady flow of referrals. Here is how he did it.
These two family and consumer attorneys started their firm in a city where they had no connections. Blogging got new clients flowing.