13 lawyers weigh in on how they engage their audiences on Google+, what they get out of it, the biggest drawbacks, their use of Circles and Hangouts, and how they measure success.
Author Allen Taylor
Drawing business nationally and internationally with a blog that mostly copies from, links to, and comments on snippets from other sources.
Drawing attorney referrals with the same techniques used to attract consumers.
Demonstrating expertise, opening doors, and generating referrals with monthly podcasts.
Exact phrase pay-per-click ads drive traffic to a website featuring a 50-page book. Infusionsoft tracks downloads and follow-up. Conversion tracking is rougher, but the system is working.
How 2 lawyers use their books to attract and land new clients, with their assessment of results.
Answering questions on Quora, writing his blog, and contributing to Avvo are the primary sources of clients for this San Francisco solo.
This veteran injury lawyer has been running ads since 1983, and shares specific suggestions on stations, production, timing, costs, and consistency.
Highly-detailed information on how each of the many online legal directories pulls for this multi-specialty firm.
“About half of my clients find me directly through LinkedIn. The other half find me through a Google search that leads to LinkedIn … or some equivalent.”
Has Pinterest resulted in leads for your practice? “Absolutely.” Here are links, screen shots, and details on how he does it.