Author Allen Taylor

Case Studies
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13 lawyers weigh in on how they engage their audiences on Google+, what they get out of it, the biggest drawbacks, their use of Circles and Hangouts, and how they measure success.

Case Studies
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Exact phrase pay-per-click ads drive traffic to a website featuring a 50-page book. Infusionsoft tracks downloads and follow-up. Conversion tracking is rougher, but the system is working.

Case Studies
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“About half of my clients find me directly through LinkedIn. The other half find me through a Google search that leads to LinkedIn … or some equivalent.”